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Fractional Commercial Director  ·  UK & International

Commercial clarity
for growing
businesses

Fractional commercial and sales leadership for UK businesses ready for their next stage of growth. Senior expertise, without the full-time cost.

Strategy. Structure. Growth.

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Rebecca Bulmer
Commercial Strategy◆ Sales Leadership◆ Revenue Growth◆ Sales Infrastructure◆ Fractional Director◆ Business Development◆ Commercial Foundations◆ Commercial Strategy◆ Sales Leadership◆ Revenue Growth◆ Sales Infrastructure◆ Fractional Director◆ Business Development◆ Commercial Foundations◆

Why Rebecca Bulmer

Bridging strategy
and delivery

With more than 20 years of commercial and sales leadership across the UK, EMEA, APAC and international markets, Rebecca combines strategic thinking with hands-on execution. She doesn't simply create plans; she builds the commercial foundations, processes and accountability needed to turn growth ambitions into measurable results.

Strategy

Revenue strategy and commercial roadmaps tailored to your stage of growth.

Structure

Sales infrastructure, CRM systems and frameworks built to scale.

Leadership

Experienced commercial leadership without the cost of a full-time director.

Growth

Pipeline development, new business generation and key account growth.

How It Works

Simple to start,
fast to deliver

Getting started with fractional commercial leadership is straightforward. No lengthy procurement, no long notice periods; just experienced leadership when you need it.

01

Discovery Call

30 minutes to understand your business, your challenges and your growth ambitions. No obligation.

02

Commercial Review

A structured review of your current commercial position, identifying the key gaps and opportunities.

03

Tailored Proposal

A clear proposal outlining scope, engagement model, and the specific outcomes we will work towards.

04

We Get to Work

Embedded into your business quickly, delivering immediate value and building long-term commercial foundations.

What I Do

Commercial services
built around your business

01

Commercial Growth Strategy

  • Growth planning & revenue strategy
  • Market positioning
  • Go-to-market planning
  • Commercial roadmaps
02

Sales Leadership & Development

  • Sales team leadership
  • Mentoring and coaching
  • Sales process improvement
  • Performance management
03

Revenue Growth

  • Pipeline development
  • New business generation
  • Opportunity management
  • Key account growth
04

Sales Infrastructure

  • CRM implementation & optimisation
  • Sales playbooks and frameworks
  • Reporting and forecasting
  • KPI development
05

Commercial Foundations

  • Ideal Customer Profile development
  • Customer journey mapping
  • Proposal & collateral creation
  • Sales & marketing alignment
06

Interim Commercial Support

  • Fractional Sales Director
  • Fractional Commercial Director
  • Interim business development
  • Project-based consultancy

Proven Results

Commercial impact
that speaks for itself

£13m

Grew global client accounts from £2m to £13m through strategic account management and commercial leadership.

+98%

Increased partner revenue by 98% through structured business development and sales strategy.

$8m+

Grew sales pipeline from $5m to over $8m within 12 months through focused pipeline development.

38%

Delivered 38% above annual sales target through disciplined sales process and performance management.

Client Testimonials

What clients say

"

Rebecca immediately identified what was holding our growth back. Within weeks she had introduced a clear sales process and improved our pipeline visibility. Her ability to move between strategy and hands-on execution is rare and genuinely invaluable.

Managing Director

Professional Services, UK

"

Rebecca delivered a full sales playbook, CRM structure and go-to-market plan that transformed how we approach new business. Professional, pragmatic and a pleasure to work with, and she genuinely cares about your success.

Founder & CEO

Scale-up Business, Design & Build Sector

"

Rebecca brings commercial rigour you simply don't expect at the fractional level. She challenged our thinking and helped us identify revenue opportunities we'd been sitting on for years. The pipeline impact was immediate.

Commercial Director

Manufacturing Business, EMEA

Working With Rebecca

Commercial leadership
in action

Rebecca Bulmer, Commercial Leadership in Action

FAQ

Common
questions

Not sure if fractional commercial leadership is right for your business? Here are the questions I hear most often.

Ask a Question

Ready to Grow?

Let's talk about your
commercial ambitions

Book a no-obligation discovery call to explore how fractional commercial leadership could accelerate your growth.

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About Rebecca

20+ years of
commercial
leadership

From the fashion houses of Italy to the boardrooms of Asia and back, a commercial leader whose global perspective and creative roots make her genuinely different.

Rebecca Bulmer
Rebecca Bulmer  ·  Fractional Commercial Director

My Story

Bridging strategy and delivery

Rebecca Bulmer is a senior commercial and sales leader with more than 20 years of experience helping businesses achieve sustainable growth across the UK, EMEA, APAC and international markets.

Her career has been anything but conventional. Rebecca began her professional life as a Textile and Fashion Designer, working in Italy for global fashion house Missoni, an experience that instilled a deep sense of creativity, attention to detail and an eye for what truly resonates with people. It's a foundation that still shapes how she approaches commercial problems today.

Drawn by a spirit of adventure, Rebecca spent 8.5 years living and working across Asia, based in Singapore and Shanghai, China, and travelling extensively across the broader APAC region. Immersed in some of the world's most dynamic and fast-moving commercial markets, Working across sectors including pharmaceutical, manufacturing, technology and professional services, she developed a rare ability to navigate complex, multicultural environments and build lasting commercial relationships across very different cultures. It's an experience and perspective that sets her apart from the vast majority of UK commercial directors.

Returning to the UK, she has held senior leadership positions spanning digital marketing, procurement, manufacturing, design & build and professional services, combining strategic thinking with the hands-on execution that actually moves the needle for growing businesses.

What makes Rebecca different is her ability to bridge strategy and delivery. She doesn't simply create plans; she builds the commercial foundations, processes and accountability needed to turn growth ambitions into measurable results. And she brings genuine warmth, creativity and curiosity to every business she works with.

Beyond the Boardroom

Outside of work, Rebecca keeps life creative: throwing pots in the pottery studio, exploring coastlines with her Yorkshire Terrier Tia, and always planning the next adventure.

Rebecca and Tia
20+
Years commercial & sales leadership experience
8.5
Years living & working across Asia: Singapore, Shanghai & APAC
£13m
Single account grown from £2m to £13m
38%
Above annual sales target delivered

Sector Experience

Industries I've worked within

Design & Build Construction & Property Manufacturing Professional Services Marketing & Creative Agencies Corporate Training & Education Business Services Interiors Pharmaceutical & Life Sciences

Let's Connect

Ready to talk growth?

Book a Discovery Call Connect on LinkedIn

Services

Fractional commercial
leadership that delivers

Experienced commercial expertise without the cost of a full-time director, available when you need it, focused on what matters most.

01

Commercial Growth Strategy

Every growing business needs a clear commercial roadmap. I work with you to define your revenue strategy, identify the right markets and create a practical plan for sustainable growth that your whole team can execute.

Growth Planning Revenue Strategy Market Positioning Go-to-Market Planning Commercial Roadmaps
02

Sales Leadership & Development

Sales teams perform at their best when they have clear leadership, structure and accountability. I provide experienced sales leadership, mentoring individuals, improving your sales process and driving performance across the team.

Team Leadership Mentoring & Coaching Process Improvement Performance Management
03

Revenue Growth

From building a robust pipeline to developing key accounts, I help businesses generate consistent, predictable revenue growth. I focus on the opportunities that matter most and implement the structure needed to convert them.

Pipeline Development New Business Generation Opportunity Management Key Account Growth
04

Sales Infrastructure

Scalable growth requires the right foundations. I implement CRM systems, build sales playbooks, create reporting frameworks and establish the KPIs and governance that give you clear visibility of your commercial performance.

CRM Implementation Sales Playbooks Reporting & Forecasting KPI Development
05

Commercial Foundations

Before you scale, you need to know exactly who you're selling to and why they should choose you. I help define your Ideal Customer Profile, map the customer journey and create the sales collateral and alignment between sales and marketing that gives your team the best possible platform to win.

ICP Development Customer Journey Mapping Sales Collateral Sales & Marketing Alignment
06

Interim Commercial Support

Whether you need a Fractional Commercial Director, Fractional Sales Director or project-based commercial consultancy, I can step in quickly, get up to speed fast and deliver immediate value without the overhead of a full-time hire.

Fractional Sales Director Fractional Commercial Director Interim Leadership Project Consultancy

Larger Organisations

Not just for
growing businesses

Rebecca's experience spans far beyond the SME world. Having worked with multinational organisations including Johnson & Johnson, AstraZeneca, Accenture, Google, Siemens and Standard Chartered, she understands the commercial complexity, governance and stakeholder dynamics that larger businesses operate within.

Larger organisations often need experienced commercial resource for a specific project, interim cover, or a fresh external perspective, without the constraints of a permanent hire. If you have a commercial challenge that needs senior attention, let's talk.

Project-Based

Defined scope, clear outcomes, fixed timeline.

Interim Cover

Senior commercial leadership while you recruit or restructure.

Commercial Audit

Independent review of sales performance, process and pipeline.

Market Entry

Commercial strategy and execution for new markets or product launches.

Discuss a Project
"

Senior commercial expertise, without the overhead, available exactly when you need it.

With over 20 years of commercial leadership spanning the UK, Europe, Asia Pacific and North America, Rebecca brings a global perspective that most fractional directors simply cannot offer.

Start a conversation →

Asia Pacific

A genuinely global
commercial perspective

Having lived and worked across APAC for over eight years, living in Singapore and Shanghai and travelling extensively across the broader Asia Pacific region. Rebecca built her commercial career working with global organisations whose headquarters spanned Europe, North America and Asia. This is not a regional specialism bolted on; it is a fundamental part of how she thinks and operates commercially.

She brings a rare combination: deep understanding of Asian business culture and relationship dynamics, combined with the commercial rigour and strategic thinking of a senior UK director. For businesses operating or expanding across borders, that perspective is genuinely difficult to find.

Discuss Your International Plans
Rebecca Bulmer, business meeting in Singapore waterfront

Marina Bay, Singapore  ·  Asia Pacific

UK & European businesses expanding into APAC

Market entry strategy, go-to-market planning, commercial partnership development and the cultural fluency to make it work on the ground.

Global organisations with APAC operations

Commercial review, sales leadership and performance improvement for multinationals managing teams and revenue across the Asia Pacific region.

Asian businesses entering UK or European markets

Commercial strategy, sales infrastructure and the bridge between Asian and Western business culture that makes expansion genuinely successful.

International scope across all sectors

Experience spans pharmaceutical, manufacturing, professional services, technology, design and corporate training, working with organisations headquartered headquartered globally across Europe, North America and Asia.

Who I Work With

The right fit for
ambitious businesses

Growing SMEs

Businesses looking to increase revenue and build the commercial foundations for their next stage of growth.

Founder-Led Businesses

Founders who need experienced commercial structure but aren't yet ready for a full-time Commercial Director.

Scale-Up Organisations

Businesses preparing for their next stage of growth who need leadership, process and accountability.

Sales Teams Needing Direction

Organisations with sales teams that need stronger leadership, coaching or a clearer process to perform.

Market Expansion

Companies entering new markets or launching new services who need experienced commercial guidance.

Businesses Seeking Structure

Organisations that need stronger sales processes, forecasting and commercial reporting to drive growth.

Take the Next Step

Start with a
discovery call

A 30-minute conversation to understand your business, your ambitions and whether we're the right fit.

Book a Discovery Call

Get In Touch

Let's talk about
your growth

Book a no-obligation discovery call to explore how fractional commercial leadership could make a difference to your business.

Happy to have a
conversation

Whether you have a specific challenge in mind or simply want to explore how fractional commercial leadership could work for your business, I'd love to hear from you.

📞
Phone
+44 7445 101145
✉
Email
rebecca@rebeccabulmer.co.uk
🌐
Website
rebeccabulmer.co.uk
in

Discovery Call

A 30-minute conversation to understand your business and explore whether we're the right fit. No obligation, no pressure.

Send a Message

Legal

Privacy Policy

Last updated: June 2026

This Privacy Policy explains how Rebecca Bulmer (rebeccabulmer.co.uk) collects, uses and protects any personal information you provide when using this website.

Rebecca Bulmer is committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

1. Who We Are

Rebecca Bulmer, Fractional Commercial Director
Email: rebecca@rebeccabulmer.co.uk
Phone: +44 7445 101145
Website: rebeccabulmer.co.uk

2. What Information We Collect

We may collect the following personal information when you use this website:

  • Your name, email address, phone number and company name, when you submit an enquiry via the contact form
  • Information you voluntarily provide in messages sent through the contact form
  • Technical data such as your IP address, browser type and pages visited, via cookies (only if you consent)

3. How We Use Your Information

We use your personal information to:

  • Respond to your enquiries and book discovery calls
  • Provide information about services relevant to your needs
  • Improve the performance and content of this website

We will never sell, rent or share your personal information with third parties for marketing purposes.

4. Legal Basis for Processing

We process your personal data on the basis of legitimate interests (responding to enquiries you have initiated) and consent (for cookies, where applicable).

5. Cookies

This website uses cookies, which are small text files stored on your device, used to improve your browsing experience. We use:

  • Essential cookies: Required for the website to function correctly
  • Analytics cookies: To understand how visitors use the site (only with your consent)

You can accept or decline cookies using the banner shown on your first visit. You can also control cookies through your browser settings at any time.

6. Data Retention

We retain personal information submitted via the contact form for no longer than 24 months, or until you request deletion, whichever is sooner.

7. Your Rights

Under UK GDPR you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict processing of your data
  • Withdraw consent at any time

To exercise any of these rights, please contact: rebecca@rebeccabulmer.co.uk

8. Third-Party Services

This website uses Formspree (formspree.io) to process contact form submissions. When you submit the contact form, your data is transmitted to and stored by Formspree in accordance with their privacy policy, available at formspree.io/legal/privacy-policy. We use Google Fonts for typography, which may set cookies. No other third-party tracking or advertising services are used.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date.

10. Contact & Complaints

If you have any questions or concerns about how we handle your data, please contact rebecca@rebeccabulmer.co.uk.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Note: This privacy policy was prepared in good faith for a small business website. For complex data processing activities, we recommend seeking advice from a qualified data protection professional.